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وظائف ادارية لدى شركة بيبسيكو في اسطنبول

وظائف ادارية لدى شركة بيبسيكو في اسطنبول ، تركيا

Senior Brand Manager (Snacks)

Auto req ID: 249539BR

Job Description

  • Deliver strong Brand/Platorm performance across TR per key business target (revenue, volume, share, brand KPIs) and build strong brands by best execution of AOP and ICP initiatives
  • Implement brand strategy localization & execution
  • Develop brand activation programs to drive shopper engagement and maximize conversion
  • Ensure flawless execution of all brand activation programs working closely with cross-functional teams:
    • Internal: R&D, Finance, Procurement, Insights, Commercialization, Sales, Trade, Promotions, etc.
    • External: Digital, SM, Media, PR, Activation, Insights agencies, etc
  • Demonstrate leadership owning the brand agenda and supporting the entire business to achieve planned targets and results
  • Collaborate with commercial teams for both planning short & mid terms initiatives and aligning on flawless execution of them
  • Influence sales and category leadership to ensure brand priorities are aligned and included in growth plans and algorithms
  • Influence all related teams for excellent execution of key taskforce initiatives
  • Lead development of the commercial strategy for the new product / packaging / equipment / service including pricing, promotional strategy, distribution,merchandising,
  • Build strong communication activation programs for the brand ensuring best execution and media planning
  • Drill for new consumer insights through data analysis & interpretation, leverage business knowledge, insights and analytics to clearly identify problems to solve (shopper, customer, category and company),
  • Take major role in preparation of brand’s Annual Operating Plan (comprehensive, timely), build and lead brand’s full year activation calendar
  • Manage x-functional teams and develop peers & direct report
  • Manage and track budget accordingly and drive efficient spendings

Qualifications/Requirements

إقرأ أيضا:مطلوب مدير مالي لدى شركة مجموعة شانغريلا في تركيا
  • Bachelor’s degree
  • Min 7 years of brand management experience in FMCG sector
  • Ability to work with virtual teams in a multi-functional, multi-cultural environment
  • Perfect command of English
  • Strong strategic mindset, creative act and solid analytical thinking
  • Proactive, think & act ahead: able to project in the future
  • Thinking out of the box to solve complex problems with smart & pragmatic solutions
  • Ability to effectively collaborate, communicate and influence in a matrix environment
  • High level of professional maturity – ability to manage up/down and strong interpersonal skills for interaction with internal/external senior leaders
  • Proven examples of leadership & influencing skills
  • Team management experience
  • Strong time & management capability

Relocation Eligible: Not Applicable

إقرأ أيضا:مطلوب موظف مبيعات تنفيذي لدى شركة أولكر في اسطنبول،

Job Type: Regular

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